NELL GWYN Marmalade Company

      Kinghorn's Pure Preserves branding strategy was developed in order to:

• Obtain official trademark intellectual property rights protection.
• Plan, design and prototype a modern, unique brand packaging.
• Build and promote equity in the re-generated Nell Gwyn® brand.
• Protect the Company logo & packaging designs with patent office. 
• Finalise a manufacturer to deliver traditional quality with scalability. 
• Research first market response of branded packaging before launch. 

• Manufacture and deliver product consistency across the brand's range.
• Provide and support an architecture that builds on consumer confidence.
• Produce and deliver a successful sales & marketing campaign in the UK.